Julian Rouas Paris sexy

Jennifer Aniston launched her new signature perfume, "Lolavie" at Harrods in London yesterday. Unfortunately, even Jennifer Aniston topless couldn't save "Lolavie" as, just a few days before the perfume launch, Aniston had to change the perfume name from "Lolavie" to something incredibly boring - simply, "Jennifer Aniston".

At the launch in London, surrounded by advertising billboards of herself topless (and she does look stunning topless), Aniston explained to the AP why the name of the perfume was changed at the last minute. "It turned out as we were getting close to the launch, there was something out there that was very similar and it was just going to get very confusing in the marketplace".

Aniston was talking about the best-selling perfume "Lola" by designer, Marc Jacobs. "Lola" has been out for more than a year and even people like me who never buy perfume have heard of it, so why not Aniston or the company producing the perfume? In fact, changing the name at such a late juncture is a marketing disaster for Aniston as well as not a good move for perfume sales because of the name she had to choose.

Sure, Jennifer Aniston may be beautiful, famous and one of the biggest celebrities in the world, but several studies have shown perfumes that are named after celebrities, particularly actresses, tend not to do well. (Anyone remember 'Deneuve', that fabulous perfume named after French beauty Catherine Deneuve, that lasted about ten minutes on beauty department shelves? That was and remains the only perfume I've ever bought and the only one I've ever loved).

The simple fact is, both men and women buy perfume because of the atmosphere or feeling it evokes. "Lolavie" gives the buyer and wearer a feeling of fun, excitement and happiness. "Jennifer Aniston" gives off nothing more than the smell of a celebrity trying to milk her fans for even more money.

Don't forget too, men are often perfume buyers as, for centuries, it's always been seen as one of the most romantic gifts. Buying a perfume like Dior's "J'adore" or Lancome's "Miracle" makes the man feel like a knight in shining armor, telling his woman how much he loves her. "Jennifer Aniston?" Well, it just doesn't.

So, unfortunately for Jennifer Aniston, what should have been a nice moment for her and her perfume launch went down as nothing more than "Ho hum, this is boring". Still, when asked why the late name change, she certainly spoke about it with class, so kudos for that.

SOURCES:

Jennifer Aniston launches "Lolavie" in London - Huffington Post (beautiful photos of Aniston)

Jennifer Aniston chooses boring name for new perfume launch - Glad It's Them (VIDEO)



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